Free tool
Cold email reply rate calculator
Enter the numbers from your last campaign. You get your reply, positive and meeting rates, how the reply rate compares with a published benchmark, and three things to do next.
- 0%Reply rate
- 0%Positive replies, as a share of replies
- 0%Meetings, as a share of positive replies
Three things to do next
Benchmark: Cold email reply rate: average roughly 5% to 9%; 10% to 15% is excellent; 15%+ is best in class on tight segments. First follow-up adds 40% to 50% more replies. Source: Instantly, Cold Email Reply Rate Benchmarks, updated 1 July 2026. No published benchmark is used for the positive and meeting rates; they are shown so you can track them.
Straight answers
Frequently asked questions
What counts as a reply?
Any human answer to the sequence, including a no. Out-of-office and bounce messages do not count.
What is a positive reply?
A reply that shows interest: a question about the offer, a request for details or a yes to a call.
Should I count follow-ups as separate emails?
No. Count unique contacts who received the sequence, so the rate reflects people, not messages.