Outbound engines that book meetings
ICP, verified lists, warmed domains and short sequences, run every week with replies handled for you.
49%reply rate for Protos Labs
Growth systems for B2B teams
AI lead generation, built and run like a product.
We design, build and run AI-assisted outbound, custom CRMs and the reporting behind them. Every reply, meeting and deal is tracked, so you can see exactly where pipeline comes from.
- You own every domain, list and dataset
- Fixed scope and published prices
- A weekly update from the first week
Reply rate
39Meetings with senior leaders
- 49%Reply rate, Protos Labsvs 17% before
49% Reply rate, Protos Labs
From the case study "Cybersecurity market entry in Australia" (Protos Labs). A campaign Haroun led through XpandEast.
See the details - 90+Qualified meetings, Soliton Systems
90+ Qualified meetings, Soliton Systems
From the case study "APAC expansion pipeline" (Soliton Systems). A campaign Haroun led through XpandEast.
See the details - 4International B2B campaigns across APAC
4 International B2B campaigns across APAC
Campaigns Haroun led through XpandEast. Each one has a case study with its numbers.
See the details - 5Google and HubSpot certifications
5 Google and HubSpot certifications
HubSpot Academy: Content Marketing. Google: Advanced Data Analytics. Google: Digital Marketing and E-commerce. Google: Data Analytics. Google: Business Intelligence
See the details
Every number links to the project behind it. Client names appear only with their written approval.
Companies Haroun has run campaigns and built systems for
International companies: campaigns Haroun led through XpandEast.
What we build
One team for the campaigns, the CRM and the reporting
Most agencies run campaigns on tools someone else built. We build the systems too, so nothing gets lost between the first email and the closed deal.
Custom CRMs
A CRM designed around how you sell, from first inquiry to payment. Built for you, or on HubSpot.
Reporting platforms
Every channel in one dashboard, refreshed every morning, so you see what each source produced.
21,575Google reviews under management
AI reply engines
Every review answered in your voice, with templates your team approves.
714Published replies
Learning platforms
LMS and CRM in one platform, with certificate verification and online payments.
19Published courses
AI search visibility
How ChatGPT, Perplexity and Google AI Overviews describe your company, and the fixes that get you cited.
The problem
Pipeline should not depend on luck
Three patterns we see in B2B teams with 10 to 200 people, and how we fix each one.
Pipeline depends on referrals
How we fix it
A tight ICP, a verified list and a weekly outbound rhythm give you meetings you planned for, not meetings you waited for.
Outbound Meeting EngineOutbound gets ignored
How we fix it
Separate sending domains with SPF, DKIM and DMARC, two weeks of warm-up, and short messages built on one checkable fact about each company.
Check your reply rateYour CRM does not fit how you sell
How we fix it
A CRM designed around your stages, fields and follow-ups, with one dashboard that shows which source produced each deal.
Custom CRM Development
Services
Pick a problem, see the system that solves it
Fixed-scope offers. Each one shows who it is for, a result from past work and the price.
Outbound Meeting Engine
We build the list, the sending setup and the sequences, then run them every week. We handle replies, book interested buyers into your calendar and log every reply in your CRM.
- B2B SaaS and tech services teams with 10 to 200 employees
- Founders and heads of sales whose pipeline depends on referrals
- Teams that tried outbound and got low reply rates
Custom CRM Development
We design and build a CRM around your sales process, from lead capture and follow-ups to payments and dashboards. Built for your workflow, or set up on HubSpot when that fits better.
- Companies whose sales process does not fit an off-the-shelf CRM
- Teams running sales from spreadsheets and chat threads
- Teams on HubSpot that need a clean setup they can trust
RevOps Retainer
CRM administration, automation and reporting every month, so deal stages and lead sources stay consistent and your reports show where pipeline comes from.
- Teams on HubSpot or a custom CRM without a RevOps hire
- Sales leaders who spend hours fixing reports
- Companies after a CRM build that want it maintained
AI Visibility Audit
We test how ChatGPT, Perplexity and Google AI Overviews answer questions about your category, then give you the fixes. Delivered in 7 days.
- B2B companies whose buyers research vendors with AI tools
- Teams with a solid site that rarely shows up in AI answers
- Marketing leads who need a prioritized list, not a vague report
Review Engine
We ask recent customers for Google reviews, reply to new reviews in your voice, and send a monthly report on each location.
- Dental and physio clinics with several locations
- Restaurant groups with ratings below nearby competitors
- Owners with no time to answer reviews
GCC Market Entry Kit
Arabic landing pages, a channel plan for Saudi Arabia and the UAE, and the launch of your first LinkedIn and Snapchat campaigns, led by a founder based in Saudi Arabia.
- US SaaS and service companies entering Saudi Arabia or the UAE
- Teams with an English site and no Arabic presence
- Companies that need a local channel plan before hiring locally
Built systems, not just campaigns
We build the systems you keep
Reporting platforms, CRMs and learning platforms running in production, built by the person who runs your campaigns.
- 21,575Google reviews under management for Reef Al-Arab Restaurants
- 6Channels refreshed every morning
- 19Published courses on a learning platform with LMS and CRM
Interfaces shown in English for illustration. The figures come from the live projects.
See the reporting platformHow it works
Four steps from ICP to meetings in your CRM
Select a step to see what you receive.
Step 1 / 4
Define the ICP and offer
Who to contact, why they should care, and the one problem each message solves.
You receive: A one-page ICP and offer brief that you approve before anything is sent.
Step 2 / 4
Build the list and infrastructure
Verified contacts, separate sending domains, warm-up, SPF, DKIM and DMARC.
You receive: A verified contact list and warmed sending domains, all registered in your name.
Step 3 / 4
Launch and iterate weekly
Replies handled, one variable tested at a time, and the message sharpened from real answers.
You receive: Live sequences you approved, with replies answered and tests logged.
Step 4 / 4
Report in your CRM
Meetings, pipeline and sources tracked in your CRM, so you can see what each channel produced.
You receive: A weekly report and a dashboard with meetings, pipeline and sources.
Case studies
Reply rates and meetings from past campaigns
Campaigns Haroun led through XpandEast for technology companies entering new markets.
Cybersecurity market entry in Australia
Protos Labs
- Reply rate
- 49%
- Reply rate
- Target companies
- 1,428
- Target companies
APAC expansion pipeline
Soliton Systems
- Qualified meetings
- 90+
- Qualified meetings
- Companies in the database
- 3,700
- Companies in the database
Enterprise sales channel in Indonesia with no local hires
VWO
- Serious opportunities
- 21
- Serious opportunities
- Accounts
- 938
- Accounts
Founder
Haroun Al-Arabi
A marketer with a developer's toolkit. Haroun plans the growth and builds the systems that produce and measure it.
He has led B2B campaigns for technology companies in APAC and Europe, and built reporting, CRM and learning platforms that run in production.
Information Systems graduate, based in Saudi Arabia and available 9am to 5pm ET, Monday to Friday.
- 4
- International B2B campaigns led
- 3
- Production platforms built
- 5
- Google and HubSpot certifications
- HubSpot AcademyContent Marketing
- GoogleAdvanced Data Analytics
- GoogleDigital Marketing and E-commerce
- GoogleData Analytics
- GoogleBusiness Intelligence
- Taibah UniversityBSc Information Systems, 2023
Do you work with US time zones?
Yes. Calls run 9am to 5pm ET, Monday to Friday. Haroun is based in Saudi Arabia and works with teams in the US, Europe and APAC.
Who owns the data and the domains?
You do. Sending domains and mailboxes are registered in your name, and the lists, replies and reports stay in your CRM.
How fast do meetings start?
The first emails go out after at least two weeks of mailbox warm-up, usually in week three. How fast meetings follow depends on the list and the offer, so we report replies and meetings every week from the first send.
Can you build a CRM instead of setting up HubSpot?
Yes. We build custom CRMs around how your team sells, and set up HubSpot when it fits better. We recommend one on the first call, with the reasons.
Do you guarantee meetings?
Not yet. We commit to the sending volume, reply handling and a weekly report. We plan to add a run-fee guarantee once the first campaigns on this offer set a baseline.
How do contracts and invoices work?
You get a written scope and a fixed price before any work starts. Projects are paid as agreed in the proposal, and retainers are billed monthly.
Get three actions for your pipeline in 20 minutes
We review your pipeline and outbound together. You leave with three concrete actions, even if we never work together.
- You own every domain, list and dataset
- Fixed scope and published prices
- A weekly update from the first week
- A reply within one business day
- Google and HubSpot certified
20 minutes, no preparationBook a 20-minute call