Custom CRM Development

Custom CRM development, built around how your team sells

We design and build a CRM around your sales process, from lead capture and follow-ups to payments and dashboards. Built for your workflow, or set up on HubSpot when that fits better.

  • You own every domain, list and dataset
  • Fixed scope and published prices
  • A weekly update from the first week
Illustration of a custom CRM pipeline

Who it is for

  • Companies whose sales process does not fit an off-the-shelf CRM
  • Teams running sales from spreadsheets and chat threads
  • Teams on HubSpot that need a clean setup they can trust

Who it is not for

  • Teams that only need a shared contact list
  • Companies with an in-house CRM development team

From past work

25%

Increase in conversion accuracy through HubSpot, in Haroun's GTM strategist role at XpandEast (2024 to 2026)

Custom build or HubSpot

If your process is standard, HubSpot is often the faster route, and the HubSpot Quick Start sets it up in two weeks. If it is not, we build the CRM around your workflow: your stages, your fields and your reports.

What gets built

Lead capture, pipelines and stages, follow-up tasks and reminders, dashboards for revenue, conversion and lead sources, and the integrations your team needs, such as your payment gateway.

What is included

Inside the Custom CRM Development

  • A CRM designed around your sales process
  • Lead capture from your site and forms
  • Pipelines, follow-up tasks and reminders
  • Dashboards for revenue, conversion and lead sources
  • Integration with your payment gateway
  • Training and a handover you own
  • Pipelines
  • Properties
  • Forms
  • 3 automations
  • Reporting dashboard

Timeline

How the work runs

Select a stage to see what happens in it.

Timeline

Stage 1 / 4

Discovery

We map your sales process, your data and the reports you run the business on.

Stage 2 / 4

Design

Stages, fields, automations and dashboards agreed with you before anything is built.

Stage 3 / 4

Build

The CRM is built and connected to your site, forms and payment gateway, then tested with real data.

Stage 4 / 4

Launch

Your team is trained and you receive a handover you own: data, accounts and documentation.

Price

Fixed price, fixed scope

Custom CRM Build

Quoted after a short call

What is included

  • A CRM designed around your sales process
  • Lead capture from your site and forms
  • Pipelines, follow-up tasks and reminders
  • Dashboards for revenue, conversion and lead sources
  • Integration with your payment gateway
  • Training and a handover you own
Book a 20-minute call

HubSpot Quick Start

$1,490 one-time

2 weeks

What is included

  • Pipelines
  • Properties
  • Forms
  • 3 automations
  • Reporting dashboard
Book a 20-minute call

Not included

  • Third-party licences, such as HubSpot seats, paid by you directly to the provider
  • You own every domain, list and dataset
  • Fixed scope and published prices

Compare every offer on the pricing page

Related case studies

Similar work and its numbers

Straight answers

Frequently asked questions

Still have a question?

Ask it on a 20-minute call
Do we need HubSpot?

No. We build a custom CRM when your process needs one, or set up HubSpot when it fits. We recommend one on the first call, with the reasons.

Who owns the CRM?

You do. The data, the accounts and the documentation are yours, including after the project ends.

How long does a custom build take?

It depends on the scope. You get a written proposal with a fixed scope and timeline before any work starts.

Do we pay HubSpot through you?

No. If you choose HubSpot, you pay the licences directly to HubSpot and we configure the portal you own.

Talk through the Custom CRM Development

20 minutes, your pipeline on the table, three actions you can take this month.

  • You own every domain, list and dataset
  • Fixed scope and published prices
  • A weekly update from the first week
  • A reply within one business day
  • Google and HubSpot certified
20 minutes, no preparationBook a 20-minute call